About
I spent fifteen years finding out where the money went.
Then I kept running into the one cost that never showed up on the report.
For fifteen years I worked in FP&A and strategic finance. My job was to explain variances. Why margin moved, why a line came in over, what to do about it next quarter. I got good at finding money.
What I could never put a number against was the other kind of cost. Someone keying the same order into two systems. A clerk rebuilding the same report by hand every Monday because the export never matched the template. A coordinator chasing quotes off a spreadsheet she maintained herself, because no system knew the quotes existed.
None of that reaches a P&L. There is no line called work we did twice. It gets absorbed into headcount, headcount reads as fixed, and fixed costs stop getting questioned. So the number grows quietly for years while everyone argues about the line items they can see.
Mundline exists to put a number on that, and then remove it.
Why me and not a software vendor
The tools are the easy half.
Most people selling automation come at it from the software. They know the tools, and they will happily connect one to another. What they usually cannot tell you is what your current process costs, which is the only figure that decides whether the build is worth doing at all.
That part is my entire background. I will put hours against your process before I quote you anything. If the number does not justify the work, I will tell you, and you will have lost forty-five minutes.
I would rather turn down a project than sell you an automation that saves four hours a year.
- FP&A and strategic finance
- 15+ years
- Where I work from
- Texas
- Builds I take on at once
- A few at a time
How I work
Deliberately small.
Mundline is small on purpose, and I intend to keep it that way for a while. The work needs someone sitting with the people who actually do the job, watching what they actually do, rather than reading a process document that stopped being accurate two years ago. That does not scale well, and I am not in a hurry to make it.
I am not trying to build a large agency. I would rather do five builds properly this year than twenty badly, because in this business owners tell other owners, and that is the only marketing that has ever mattered.
One last thing
I will not automate your judgement.
Pricing a job, deciding which work to take, knowing what to say when something has gone wrong. That stays with you. The parts worth removing are the ones that carry hours and no judgement. Everything else is yours, and I will tell you so even when you ask me to build it.
Start here
Bring the process that annoys you most.
Forty-five minutes. Describe one process and I will tell you roughly what it is costing you, whether it is worth automating, and what it would take. If the answer is that you should not bother, you will hear that instead.
45 minutes · no deck